Usana Health Sciences: Making a Difference
Usana Health Sciences, Inc. is a multi-level marketing company based in Utah and engaged in the production of different nutritional products and dietary supplements. Usana products, majority of which are produced at the company’s facility in West Valley City, are available in more than 20 countries through a network of “associates” or independent distributors. Usana brands itself as a maker of personalized health products that enable consumers to reflect on the choices they make in their lives, and how their daily actions impact the quality of their lives as a whole.
An immunologist and microbiologist by the name of Myron Wentz founded Usana. The products of the company can be purchased by direct order or from distributors, and not through retail channels.
There are three major product lines under Usana, including Nutritionals (nutrition essentials), Usana Diet & Energy (weight control), and Sens? personal care (skin and beauty). Ninety-percent of Usana products are manufactured in-house.
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There is a good number of Usana Nutritionals products which are listed on Australia’s REgister of Therapeutic Goods (ARTG). Many products in general are certified by NSF International for label accuracy and classified as “Dietary Supplements.”
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In 2011, Usana Essentials was tested by ConsumerLab.com, which reviewed 38 leading multivitamin/multimineral products in sold in America and Canada.
Various factors were considered in the test, which Usana passed, including compliance with U.S. Pharmacopeia guidelines on solubility, lead contamination threshold based on California Proposition 65 , U.S. Food and Drug Administration labeling guidelines, and certain index elements.
Products of Usana are mostly sold via distributors or “associates” as well as online. Associates get their income from commissions, both from their own selling and that of their “downlines” (new distributors they have recruited). Under the company’s compensation scheme, commissionable “points” can be earned for sales volume. Usana associates are bound by an agreement with the company which keeps them from making false income claims to potential distributor recruits, and from making health claims to market the company’s products.
Many athletic organizations have benefited from Usana’s sponsorship, thanks to the company’s “Athlete Guarantee Program.” The program chooses athletes to be sponsored, with the company promising that should any selected athlete test positive for banned substances as a result of consuming Usana products, he or she will be compensated up to twice their present yearly income up to 1 million USD.
Usana also had a co-sponsorship agreement with the WTA tour in 2006, and this was extended in 2011. As per the 2011 agreement, Usana would donate $1 to Children’s Hunger fund for each and every ace that will be scored at all WTA tournaments, from Wimbledon to the end of the season.
In 2003, Usana name-sponsored the 20,000-seating USANA Ampitheatre, an outdoor ampitheatre in West Valley City, Utah. Usana’s naming rights will continue until March 2018, according to an announcement by United Concerts in 2012.