Instagram is a mobile application that was invented by Kevin Systrom a Harvard University student then. Instragram allows users to share photos without charges since October 2010. Three months after the launch of Instagram, it had over one million users. Instagram allows a user to share images with followers who they are connected. It has been widely successful from the launching of it. Instagram has a lot of users who have a smartphone. As a result of the growth in the Instagram community, a lot of people are utilizing it for doing business. There are methods to improve the effectiveness of Instagram use.
The use of hashtags has an influence on the way people connect. Instagram introduced hashtags to enhance the user`s experience. They are particularly useful for businesses looking for followers as this allows them to make their content searchable. A user stands to gain through the hashtags as their can cause a subject or product to go viral. Hashtags also makes it easier for a person who is looking for a product to easily locate you.
Pictures and videos can conveniently pass a message. A person should not just capture and post haphazard images as the platform is specifically for pictures. There is product consciousness when you constantly update your account regularly with images of your products; this also increases income. You should ensure that the photo highlight the main features and functions of the product in question and also appeals the wide audience. The same procedure should be applied to video clips as well. You could record the video showing the employees and yourself performing an activity. Images and videos have the potential of creating a buzz as many people prefer them to written messages. The reason for this is that they tend to last longer in the memory.
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A contest for people who follow you is advisable. People have a loving for free things, promotional offers and other discounts. It is, therefore, a good thought to consider creating a competition. In such a situation, the seller of the product and the followers stand to win. Whereas the business person will have their products promoted, the customer will get a freebie or get a discount . You can do a contest that promotes your product like asking for customers to post images with them. It is a clever way to sell your product by awarding the best captured picture.
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It is important to keep track of your Instagram success. Many apps are there that enables you to do this monitoring. This gives you an opportunity to see which of your posts is the most popular and which is the best time to post an image among others.